Optimal Matching Theory (OMT) suggests, the value of each function of social support can be determined by the equilibrium between the support received and the support provided, a balance aligned with the notion of optimal matching in that support seekers’ level of satisfaction increases as the support provided meets their needs (Cutrona, 1990)

” When asked about social support channels for coping with psychological distress and PPD, participants initially expressed hesitation about relying on advice online, as PPD is often regarded as a personal matter and is therefore difficult to publicly discuss. Especially, individuals expressed their reluctance to open up their emotional states to public scrutiny. Thus, users seemed to rely more on offline networks, such as family and friends, for personal and emotional support. ” (American Psychological Association. 2018)

The act of assurance is often accompanied by esteem support. Especially for first-time mothers experiencing self-doubt and uncertainty, the fear of failing motivated their need for assurance about their competency. In turn, users provided support by assuring these mothers that they were doing a great job and complimented their performance as mothers. (American Psycological Association. 2018).

Exposure to “thin-ideal” or sexualized portrayals of women in the media has been shown to influence body image, self-esteem, eating behaviors and beliefs, and eating disorders in women (Grabe, S. &Ward, L. , & Hyde, J. S. 2008).

” During the perinatal period, women experience dramatic physical changes that may influence their body image. Results from the current study revealed that pregnant women report lower levels of body image than control participants after exposure to only five minutes of portrayals of pregnancy and the postpartum period in celebrity magazines” (Coyne, S. 2018).